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Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience - International Series in Quantitative Marketing Softcover reprint of the original 1st ed. 1990 edition
John M. McCann
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Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience - International Series in Quantitative Marketing Softcover reprint of the original 1st ed. 1990 edition
John M. McCann
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.
224 pages, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 6 de outubro de 2012 |
| ISBN13 | 9789401057462 |
| Editoras | Springer |
| Páginas | 224 |
| Dimensões | 155 × 235 × 13 mm · 344 g |
| Idioma | English |
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