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Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience - International Series in Quantitative Marketing 1990 edition
John M. McCann
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Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience - International Series in Quantitative Marketing 1990 edition
John M. McCann
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.
224 pages, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de novembro de 1990 |
| ISBN13 | 9780792390763 |
| Editoras | Springer |
| Páginas | 224 |
| Dimensões | 155 × 235 × 14 mm · 544 g |
| Idioma | English |
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