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Conjoint Measurement: Methods and Applications Anders Gustafsson Softcover reprint of hardcover 4th ed. 2007 edition
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Conjoint Measurement: Methods and Applications
Anders Gustafsson
A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
373 pages, 39 black & white illustrations, 68 black & white tables, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 15 de outubro de 2010 |
| ISBN13 | 9783642090561 |
| Editoras | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 373 |
| Dimensões | 155 × 235 × 20 mm · 587 g |
| Idioma | Alemão |
| Editor | Gustafsson, Anders |
| Editor | Herrmann, Andreas |
| Editor | Huber, Frank |
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