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My Life in Advertising Claude Hopkins
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My Life in Advertising
Claude Hopkins
?My Life in Advertising? is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic ?Scientific Advertising?). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, ?My Life in Advertising? is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de agosto de 2012 |
| ISBN13 | 9781478347330 |
| Editoras | CreateSpace Independent Publishing Platf |
| Páginas | 132 |
| Dimensões | 152 × 229 × 7 mm · 190 g |
| Idioma | Inglês |
![Cover for Claude Hopkins · My Life in Advertising and Scientific Advertising (Paperback Book) [Ed edition] (1966)](https://imusic.b-cdn.net/images/item/original/013/9780844231013.jpg?claude-hopkins-1966-my-life-in-advertising-and-scientific-advertising-paperback-book&class=scaled&v=1447592323)