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Scientific Advertising Claude Hopkins
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Scientific Advertising
Claude Hopkins
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 12 de fevereiro de 2014 |
| ISBN13 | 9781603866361 |
| Editoras | Merchant Books |
| Páginas | 88 |
| Dimensões | 154 × 230 × 6 mm · 144 g |
| Idioma | Inglês |
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