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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
David Meerman Scott
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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
David Meerman Scott
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
192 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 20 de agosto de 2010 |
| ISBN13 | 9780470900529 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 192 |
| Dimensões | 136 × 187 × 18 mm · 258 g |
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