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The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
David Meerman Scott
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The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
David Meerman Scott
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling' there is only buying.
304 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 5 de agosto de 2016 |
| ISBN13 | 9781119272427 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 304 |
| Dimensões | 150 × 226 × 22 mm · 372 g |
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