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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Matthew Dixon
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Matthew Dixon
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.
288 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de setembro de 2015 |
| ISBN13 | 9780241196564 |
| Editoras | Penguin Books Ltd |
| Páginas | 288 |
| Dimensões | 156 × 233 × 21 mm · 358 g |
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