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The Challenger Sale: How To Take Control of the Customer Conversation
Matthew Dixon
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The Challenger Sale: How To Take Control of the Customer Conversation
Matthew Dixon
Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.
240 pages, illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 7 de fevereiro de 2013 |
| ISBN13 | 9780670922857 |
| Editoras | Penguin Books Ltd |
| Páginas | 240 |
| Dimensões | 234 × 154 × 20 mm · 302 g |
| Idioma | English |
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