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Marketing Tourism and Hospitality: Concepts and Cases Second Edition 2024 edition
Richard George
Marketing Tourism and Hospitality: Concepts and Cases Second Edition 2024 edition
Richard George
Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing.
605 pages, 167 Illustrations, color; 33 Illustrations, black and white; Approx. 520 p. 135 illus., 7
Mídia | Outro N/A (Formato desconhecido) |
A ser lançado | 2 de fevereiro de 2025 |
ISBN13 | 9783031659829 |
Gravadora | Springer International Publishing AG |
Páginas | 605 |
Dimensões | 350 g (Peso (estimado)) |
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