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Hello, My Name Is Awesome Alexandra Watkins
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Hello, My Name Is Awesome
Alexandra Watkins
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test--two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples--the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.
| Mídia | Música CD (Disco compacto) |
| Número de discos | 1 |
| Lançado | 1 de outubro de 2014 |
| ISBN13 | 9798200618613 |
| Gravadora | Gildan Media Corporation |
| Dimensões | 125 × 140 × 10 mm · 200 g (Peso (estimado)) |
