Secret Sauce - Tom Parks - Música - BRILLIANCE AUDIO - 9781536627510 - 21 de fevereiro de 2017
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Secret Sauce


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When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides: Clear examples of what works and what doesn'tFascinating insights from behavioral and neurological researchPowerful lessons from successful and failed campaignsLess than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter.

Mídia Música     CD   (Disco compacto)
Número de discos 1
Lançado 21 de fevereiro de 2017
ISBN13 9781536627510
Gravadora BRILLIANCE AUDIO
Dimensões 133 × 165 × 6 mm   ·   100 g   (Peso (estimado))

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