Anna Crowe

The Influence Effect Anna Crowe

Women hold over half of all professional jobs today, yet they represent just four percent of CEOs in the S& P 500-and that percentage has barely budged in a decade. In every industry, from private equity investing to network television, women are underrepresented in leadership and paid less than men for the same work. That's where The Influence Effect comes in. Based on recent research, this book begins with the premise that what works for men won't work for women. It argues that the problem with everything we've been told about what women need to do to succeed-from leaning-in to throwing out the idea of being nice girls-is that it misses what actually puts women ahead: influence. Packed with new executive coaching techniques and strategies, The Influence Effect makes success far less complex. By putting the focus on gaining influence, this book helps women overcome entrenched resistance to their ideas, create their own access points to power, and attract followers in a way that works for them.