Frank Dappah

Continuous Connectivity Frank Dappah

I have always considered Sales and Marketing to be that which is most vital to the Startup success and growth of any organization - both at the for profit and nonprofit level. You can have the best ice cream, or coffee in town. The quality of your products will do little to add to your bottom line if you have no cost effective, sustainable way to get your products in the hands of an increasing flow of old and new customers. Your half off sale will do very little to lessen your inventory load if no one knows about it. Everyday, around the globe, entrepreneurs and small business owners alike, devote a considerable amount of resources to seek-out new ways to connect with their audiences. We are constantly looking for new opportunities to optimize our Sales and Marketing systems to allow us to do more: Attract and retain more customers, generate more revenue, get more donations, etc. In a sea of a seemingly unending flow of ideas, methods, and concepts, text messaging for business use, or text-based marketing has emerged as a viable contender. And for legitimately interesting reasons. Come along as we explore the various ways in which you too can accelerate the growth of your business by incorporating text and sms into your business and marketing systems.