Optimizing SEO and paid search fundamentals: Create your search strategy, optimize SEO and launch your paid campaigns - Ebusiness Books Julian Delphiki

Search Engine Optimization, or SEO, is the subset of search engine marketing that focuses on improving your visibility in organic or unpaid search results. It applies both to your regular website content and to your e-commerce product listings, and it impacts results shown across both desktop and mobile devices. The book will explore exactly what organic search is and how it works. Focusing also in SEO for eCommerce platforms and mobile, the guide includes every aspect to take in consideration for optimizing your SEO. This guide looks specifically at Google search campaigns, from establishing your goals and objectives, to deciding on a budget, to exploring how you go about setting up your Google Ads. Also it explores how to research and choose your keywords and how to go about writing your ad copy and ad extensions. Finally will learn the importance of Ad Rank and Quality Score and what you can do to improve both and the testing options available.