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Business Process Optimization Bradford Turlich
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Business Process Optimization
Bradford Turlich
If you want to learn about conversion optimization, this book is absolutely for you. This expert guide will teach you the process of optimization. Inside, you'll learn:
1. Mindset of an optimizer: the starting point
2. Conversion research: the foundation of it all
3. Google Analytics for CRO
4. Mouse tracking and heat maps
5. Learning from customers
6. Learning from website visitors
7. User testing
8. From data to test hypotheses
9. How to get testing right
10. Learning from test results
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 16 de agosto de 2021 |
| ISBN13 | 9798457892002 |
| Páginas | 48 |
| Dimensões | 152 × 229 × 3 mm · 81 g |
| Idioma | Inglês |
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