Escape from System 1: Unlocking the Science Behind the New Way of Innovation - Raharso, Andreas, PhD - Livros - Marshall Cavendish International (Asia)  - 9789815009316 - 29 de abril de 2022
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Escape from System 1: Unlocking the Science Behind the New Way of Innovation

Raharso, Andreas, PhD

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Íkr 2.542,94

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Escape from System 1: Unlocking the Science Behind the New Way of Innovation

Next Practice now trumps Best Practice. The Holy Grail that mammoth Fortune 500 companies, nimble startups and driven individuals eagerly seek in their quest for success. With norms hyper disrupted in the post-Covid economy and innovation waves getting shorter and quicker, the race to be first in innovation is now nail-bitingly intense. Design thinking, Blue Ocean, Working Backwards - there are innovation frameworks to fit every need and context. Yet it remains elusive. What if humans were simply not made to innovate? That our brains were designed to be efficient, not innovative, to ensure we survived as a species.


272 pages

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 29 de abril de 2022
ISBN13 9789815009316
Editoras Marshall Cavendish International (Asia)
Páginas 272
Dimensões 215 × 135 × 19 mm   ·   234 g