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Intelligent Marketing V. Kumar
Intelligent Marketing
V. Kumar
Do you have specific tactics to survive this era of digital transformation?
How can a firm extract powerful insights from responding to and implementing new-age technologies?
Some companies adapt. Others miss the boat.
Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era.
Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 17 de março de 2021 |
| ISBN13 | 9789353887094 |
| Editoras | SAGE Publications India Pvt Ltd |
| Páginas | 324 |
| Dimensões | 139 × 215 × 19 mm · 412 g |
| Idioma | Inglês |