The PR Paradox: How to Master the Art of PR as a Startup or Scale-up - Matias Rodsevich - Livros - Prlab - 9789090337111 - 6 de outubro de 2020
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The PR Paradox: How to Master the Art of PR as a Startup or Scale-up

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The PR Paradox is an engaging and educational study on the nature of public relations for startups. It shares the thoughtful tips and best practices from a seasoned PR pro, and CEO of his own PR agency, Matias Rodsevich. After years of sharing tips and helping people create their own proper PR strategies, or scaling their strategies up, he now brings us this book which is foundational for PR and will help PR improve across the board. Matias also created the first PR community called PRlab, which he used as an inspiration for creating this book full of actionable examples, from one of the fastest growing startups in the world. This book is the manifestation of that community and his years of work experience. It is an entertaining and useful guide that will help anyone attempting PR for the first time, or trying to improve their PR practices.


226 pages

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 6 de outubro de 2020
ISBN13 9789090337111
Editoras Prlab
Páginas 226
Dimensões 233 × 154 × 19 mm   ·   430 g
Idioma Inglês