Cyber Campaigns: Internet Use in the 2000 U.s. Presidential Election: Cyberspace and Political Marketing to Enlightened Audiences

The 2000 U. S. presidential election goes in the annals of history as the most controversial election in modern times. The dramatic media coverage of the election and its outcome is historic in the eyes of political communication scholars. In this book, Dr. Taha focuses on the use of the Internet by the George W. Bush and Albert Gore and others as a tool for fund raising, advertising, and framing of their positions as well as their opponents. The book explores the concept of disintermediation and highlights the importance of cyber campaigning for candidates,interest groups as well as the general audience.