How Do men Shop for Garments?: Men's Shopping Behaviour and Fashion Sense

The language of the thesis is easy to follow. The paper is rich in both theoratical backround and empirical research. I enjoyed reading field notes taken right at the spot..right in the shops..i could feel the emotions and senses of those men while shopping.i could imagine the scene, scene of "men in the shop trying to buy something" Ola Feurst, PhD in Business Administration, Gotland University "The paper is pretty interesting. I had so much fun while reading. Seems like now I know which category of men i belong to. I am SHE-MADE-ME-SHOP man" Anar Babayev, Economist at State Oil Fund of Azerbaijan Republic " in-depth research...noteworthy examples..fun stories..." Jamil Islamov, Middle East Technical University graduate