Joris J.a. Leeman

Export Planning Joris J.a. Leeman

The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 - step approach, to create your international marketing plan It will enable you to: ? Systematically select and plan the entry into new international markets; ? Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; ? Put together a sound line of reasoning from strategy to implementation. This book provides you with: ? An Export Planning - Model: a framework to develop your International Marketing Plan; ? 4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; ? 10 steps and 5P's for export which can be used as a toolkit; ? A checklist to review whether you are ready for export; "The secret of successful international trade can be found in applying the 4C's of marketing and matching them with the 5P's for export: product, performance, partners, people and perseverance." A book for practitioners and thinkers; students and managers.