Pricing Bundles of Products and Services in the High-tech Industry: How to Compose and Price Bundles in an Optimal Way

High-tech companies strive to attract and retain corporate customers by offering them customized web- based services. More precisely, companies sell bundles of services in order to differentiate their offers from those of their competitors. This book analyzes the role of the external environment, the customer interface, and the internal environment in the delivery process of a service operation. The analysis places special emphasis on the design of service platforms for customized services. Specifically, it presents an overview of current bundle pricing policies to be considered in order to determine the profit-maximizing prices and configurations of service bundles.