Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation - Vera Magin - Livros - Deutscher Universitats-Verlag - 9783835004320 - 26 de julho de 2006
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Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation 2006 edition

Vera Magin

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Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation 2006 edition

In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.


145 pages, 30 black & white illustrations, 10 black & white tables, biography

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 26 de julho de 2006
ISBN13 9783835004320
Editoras Deutscher Universitats-Verlag
Páginas 145
Dimensões 148 × 210 × 10 mm   ·   222 g
Idioma English   German  
Contribuidor Prof. Dr. Oliver P. Heil

Ver tudo de Vera Magin ( por exemplo Paperback Book )