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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Contributions to Economics 2008 edition
Sandra Bell
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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Contributions to Economics 2008 edition
Sandra Bell
In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor.
370 pages, 41 black & white tables, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 11 de abril de 2008 |
| ISBN13 | 9783790820294 |
| Editoras | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 370 |
| Dimensões | 155 × 235 × 22 mm · 707 g |
| Idioma | French |
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