Key Account Management in Pharma: A comprehensive compendium - Hanno Wolfram - Livros - Books on Demand - 9783753458762 - 18 de março de 2021
Caso a capa e o título não sejam correspondentes, considere o título como correto

Key Account Management in Pharma: A comprehensive compendium

Hanno Wolfram

Preço
Fr. 14,99

Item sob encomenda (no estoque do fornecedor)

Data prevista de entrega 14 - 22 de ago
Adicione à sua lista de desejos do iMusic

Key Account Management in Pharma: A comprehensive compendium

The book Key Account Management in Pharma is powered by more than 45 years of experience in the pharmaceutical industry. Writing was driven by the will to add value to marketeers and managers in this great industry around the world. It might be a good point in time and a valuable idea to develop the traditional pharma business-model further. It is about introducing ways to the change from selling drugs to actively contribute to better healthcare. There is no other place, storing more knowledge and expertise around specific diseases, than the pharmaceutical industry itself. This know-how is waiting to be shared. Key Account Management means cross-functional collaboration. KAM helps to surmount and overcome traditional walls of separation inside the industry. Key Account Management paves the way for cooperation and co-creation of solutions between the relevant industries. In support of constantly striving for better healthcare. In a globalized world, with universal access to information, little variations of markets determined by political will and the design of healthcare delivery are getting less important. Many HCPs are waiting for pharma to play a more active role in the delivery of healthcare. Pharma needs to share their wealth of expertise. KAM is about a lot more than pills. This textbook truly is unique. It is the only textbook about this subject.


244 pages

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 18 de março de 2021
ISBN13 9783753458762
Editoras Books on Demand
Páginas 244
Dimensões 148 × 210 × 13 mm   ·   294 g
Idioma English