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Strategy and Communication for Innovation Softcover reprint of the original 2nd ed. 2013 edition
Strategy and Communication for Innovation
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level.
482 pages, 32 black & white illustrations, 29 colour illustrations, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 27 de agosto de 2016 |
| ISBN13 | 9783662519677 |
| Editoras | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 465 |
| Dimensões | 155 × 235 × 25 mm · 671 g |
| Idioma | Alemão |
| Editor | Minshall, Tim |
| Editor | Mortara, Letizia |
| Editor | Pfeffermann, Nicole |