Subliminal Advertising and External Stimuli: a Theoretical Framework - Sofi Shakeel Ahmad - Livros - LAP Lambert Academic Publishing - 9783659582578 - 4 de agosto de 2014
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Subliminal Advertising and External Stimuli: a Theoretical Framework

Sofi Shakeel Ahmad

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Subliminal Advertising and External Stimuli: a Theoretical Framework

The art of Subliminal Seduction started way back in 1950 and they still don't want let people know,"the process of seduction". External Stimuli entices respondents mostly youth towards irrational behaviour. The level of cognition and affection plays an important role in countering the stimuli such as subliminal advertising. Emotional involvement tends to be on higher side with the subliminal exposure. The ultimate goal of a subliminal advertiser is to provocate an individual into compulsive buying. The destruction through subliminal exposure has had tremendous success ever since its beginning. Impulsiveness for drugs and urge for masturbation among youth has been the long focus of subliminal advertisers.

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 4 de agosto de 2014
ISBN13 9783659582578
Editoras LAP Lambert Academic Publishing
Páginas 56
Dimensões 152 × 229 × 3 mm   ·   95 g
Idioma English