Bancassurance in India - a Case Study of State Bank of India

This book explains the conceptual frame work of bancassurance and explains the different models of bancassurance prevailing in India. A brief description about different bancassurance product available and major bancassuance tie-ups in India are also given in this book. For measuring the real benefit of convergence of banking and insurance to banking companies, a case study has done by selecting the largest public sector bank in India named State Bank of India. This case study reveals the extend of cross selling benefit enjoyed by banks in India. The correlation analysis shows the relationship between the cross selling percentage and performance measurement variables of banks.