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Cognitive Decision Processes Making Francesca Gori
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Cognitive Decision Processes Making
Francesca Gori
?The most important thing is to forecast where consumers are moving, and be confront of them?. According to Kustler, the peculiar characteristics of a business are not sufficient to reach success. Therefore, the starting condition for an efficient marketing is the knowledge of the rules that individuals use in decisions concerning purchase. My work aims to show how the study of decision processes in purchasing offers relevant applicable possibilities in the marketing field, since it provides useful elements in developing efficient client-centered solutions.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de abril de 2014 |
| ISBN13 | 9783659503412 |
| Editoras | LAP LAMBERT Academic Publishing |
| Páginas | 60 |
| Dimensões | 150 × 4 × 226 mm · 107 g |
| Idioma | Alemão |
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