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The Modern Customer – the PHANTOM: Customers on the Run: How Sales must Respond to Radically New Buying Behavior 2023 edition
Livia Rainsberger
The Modern Customer – the PHANTOM: Customers on the Run: How Sales must Respond to Radically New Buying Behavior 2023 edition
Livia Rainsberger
This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility.
259 pages, 34 Illustrations, color; 4 Illustrations, black and white; XXIII, 259 p. 38 illus., 34 il
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 17 de fevereiro de 2024 |
| ISBN13 | 9783658391980 |
| Editoras | Springer |
| Páginas | 259 |
| Dimensões | 453 g |
| Idioma | English |
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