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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice - European Advertising Academy 1st ed. 2017 edition
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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice - European Advertising Academy 1st ed. 2017 edition
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA).
326 pages, 51 black & white illustrations, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 13 de setembro de 2016 |
| ISBN13 | 9783658152192 |
| Editoras | Springer |
| Páginas | 315 |
| Dimensões | 148 × 210 × 23 mm · 526 g |
| Idioma | French |
| Editor | Christodoulides, George |
| Editor | Eisend, Martin |
| Editor | Stathopoulou, Anastasia |