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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising - European Advertising Academy Softcover reprint of the original 1st ed. 2015 edition
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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising - European Advertising Academy Softcover reprint of the original 1st ed. 2015 edition
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013.
341 pages, 33 black & white illustrations, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 29 de outubro de 2016 |
| ISBN13 | 9783658140908 |
| Editoras | Springer |
| Páginas | 330 |
| Dimensões | 148 × 210 × 18 mm · 449 g |
| Idioma | German |
| Editor | Banks, Ivana Busljeta |
| Editor | De Pelsmacker, Patrick |
| Editor | Okazaki, Shintaro |