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Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats - Handel und Internationales Marketing Retailing and International Marketing 2014 edition
Bettina Berg
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Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats - Handel und Internationales Marketing Retailing and International Marketing 2014 edition
Bettina Berg
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts.
200 pages, 9 black & white illustrations, 43 black & white tables, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 16 de setembro de 2013 |
| ISBN13 | 9783658015954 |
| Editoras | Springer |
| Páginas | 180 |
| Dimensões | 149 × 210 × 11 mm · 272 g |
| Idioma | French |
Ver tudo de Bettina Berg ( por exemplo Paperback Book )