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User Acceptance of E-commerce in the Tourism Industry: an Application of the Technology Acceptance Model
Jannik Horsmann
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User Acceptance of E-commerce in the Tourism Industry: an Application of the Technology Acceptance Model
Jannik Horsmann
This work identifies the major causes, both positive and negative, affecting the growth of e-Commerce within the tourism industry. It examines the use of e-Commerce within the holiday booking process by applying the technology acceptance model. An extensive survey has been conducted in order to assess the current knowledge and usage of e-Commerce. The book is directed at both, academics and students within the tourism domain.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 23 de novembro de 2010 |
| ISBN13 | 9783639310603 |
| Editoras | VDM Verlag Dr. Müller |
| Páginas | 60 |
| Dimensões | 226 × 4 × 150 mm · 99 g |
| Idioma | English |
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