Readings on Business: Issues in Borneo Business

Borneo is the third-largest island in the world, divided into three political regions: Indonesia; Malaysia; and Brunei. Its population is roughly 16million, comprising of a variety of different nativetribes. This diversity creates a hotspot for variousissues in business. The Faculty of Economics andBusiness, Universiti Malaysia Sarawak has taken theinitiative to organize the bi-annual InternationalBorneo Business Conference and the Asia PacificMarketing Conference to discuss business andeconomics issues in Borneo. This book offers works byacademicians from these conferences on current andpertinent business issues in Borneo.