Conte aos seus amigos sobre este item:
Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs - Forschungsergebnisse der Wirtschaftsuniversitaet Wien New edition
Nicolas Hoffmann
O que dizem nossos clientes:
Adicione à sua lista de desejos do iMusic
Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs - Forschungsergebnisse der Wirtschaftsuniversitaet Wien New edition
Nicolas Hoffmann
To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generating behavioral and attitudinal loyalty, as well as positive word-of-mouth.
291 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 25 de novembro de 2013 |
| ISBN13 | 9783631638804 |
| Editoras | Peter Lang AG |
| Páginas | 291 |
| Dimensões | 210 × 150 × 16 mm · 557 g (Peso (estimado)) |
| Idioma | French |
Mostrar tudo
Mais por Nicolas Hoffmann
![Cover for Nicolas Hoffmann · Foundations of Cognitive Therapy: Theoretical Methods and Practical Applications (Paperback Book) [Softcover reprint of the original 1st ed. 1984 edition] (2011)](https://imusic.b-cdn.net/images/item/original/485/9781461296485.jpg?nicolas-hoffmann-2011-foundations-of-cognitive-therapy-theoretical-methods-and-practical-applications-paperback-book&class=scaled&v=1515245608)
![Cover for Nicolas Hoffmann · Zwange Und Depressionen: Pierre Janet Und Die Verhaltenstherapie (Paperback Book) [Softcover Reprint of the Original 1st 1998 edition] (2011)](https://imusic.b-cdn.net/images/item/original/453/9783642643453.jpg?nicolas-hoffmann-2011-zwange-und-depressionen-pierre-janet-und-die-verhaltenstherapie-paperback-book&class=scaled&v=1408512043)
Ver tudo de Nicolas Hoffmann ( por exemplo Paperback Book e Hardcover Book )