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Information Propagation on the Web 2.0: Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks - Marketing Im Globalen Wettbewerb - Marketing & Global Competition New edition
Mark Elsner
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Information Propagation on the Web 2.0: Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks - Marketing Im Globalen Wettbewerb - Marketing & Global Competition New edition
Mark Elsner
The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is enabling user-driven information propagation across markets that was not possible in previous era of unidirectional mass communication. This book focuses on submitters' social networks to explain these propagation processes.
131 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 5 de abril de 2012 |
| ISBN13 | 9783631617472 |
| Editoras | Peter Lang AG |
| Páginas | 131 |
| Dimensões | 153 × 219 × 13 mm · 272 g |
| Idioma | English |
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