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Inter-Regional Place Branding: Best Practices, Challenges and Solutions Softcover reprint of the original 1st ed. 2015 edition
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Inter-Regional Place Branding: Best Practices, Challenges and Solutions
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.
196 pages, 5 black & white illustrations, 6 colour illustrations, 3 colour tables, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 9 de outubro de 2016 |
| ISBN13 | 9783319382357 |
| Editoras | Springer International Publishing AG |
| Páginas | 184 |
| Dimensões | 150 × 220 × 10 mm · 342 g |
| Idioma | Alemão |
| Editor | Jacobsen, Bjoern P. |
| Editor | Zenker, Sebastian |
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