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Les marques Capital de l'entreprise Jean-Noel Kapferer
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Les marques Capital de l'entreprise
Jean-Noel Kapferer
Cette nouvelle édition, totalement renouvelée, est le fruit de quinze ans de conseil et de recherches.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2015 |
| ISBN13 | 9782212539080 |
| Editoras | Eyrolles Group |
| Páginas | 824 |
| Dimensões | 170 × 244 × 41 mm · 1,29 kg |
| Idioma | Francês |
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