E-commerce and Export Performance - Munib Karavdic - Livros - Cambria Press - 9781934043189 - 28 de outubro de 2006
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E-commerce and Export Performance

Munib Karavdic

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E-commerce and Export Performance

The Internet is lowering barriers to information exchange and export to an unprecedented degree. This book is the first systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution. Not only does the work advance marketing theory, it also provides a rich dataset of results from a comprehensive survey of exporters. Marketing professors and exporters will find this book to be a valuable addition to their library. "This study presents a first attempt to examine the link between the business environment, export marketing strategy, e-commerce activities and export performance in an export venture market . it is highly recommended for marketing scholars and practitioners." - Dr. Gary Gregory, Associate Director of Centre for Applied Marketing and Senior Lecturer of Marketing, University of New South Wales

Mídia Livros     Hardcover Book   (Livro com lombada e capa dura)
Lançado 28 de outubro de 2006
ISBN13 9781934043189
Editoras Cambria Press
Páginas 384
Dimensões 730 g
Idioma English