Foundations of Founding: A handbook for startup CEOs

A handbook with all the basic tools that have stood the test of time about founding businesses and mentoring over 1000 startup founders backed by the world's largest investor in early-stage startups, and contributing to accelerator programs around the world.

Alan Clayton, the author of Foundations of Founding serves as the business coach for SOSV, global venture capital suppliers. Alan works directly with teams across all SOSV accelerators. He focuses much of his time on HAX Growth companies, growing hardware distribution and sales networks globally. Alan is also the creator of the "Wholebrain Startup" methodology, which focuses on fully utilizing the intellectual resources of startup founders and teams.

With experience both founding and mentoring hundreds of startups across the globe, Alan brings a wide range of expertise to team building, product development and sales, marketing, and global distribution channels. After 10 years in marketing/logistics at WalMart UK, Alan co-founded an international coaching consultancy, turning vision into action for leadership teams, including managers at Motorola, Unilever, ATT& T etc. Following that, Alan embarked on 20 years of startup experience working on his own ventures, culminating in a meeting with SOSV in 2009.