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Ogilvy on Advertising
David Ogilvy
Ogilvy on Advertising
David Ogilvy
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
288 pages, illus
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 2 de fevereiro de 2023 |
ISBN13 | 9781802794960 |
Editoras | Headline Publishing Group |
Páginas | 288 |
Dimensões | 199 × 129 × 36 mm · 316 g |
Idioma | English |
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