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Customer Experience Management in the Caribbean: Concepts, Case Studies and Challenges
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Customer Experience Management in the Caribbean: Concepts, Case Studies and Challenges
In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.
160 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 18 de setembro de 2024 |
| ISBN13 | 9781800626775 |
| Editoras | CABI Publishing |
| Páginas | 160 |
| Dimensões | 253 × 179 × 18 mm · 540 g |
| Editor | Crick, Anne P. (University of the West Indies, Jamaica) |
| Editor | Jordan, Dr Leslie-Ann (University of the West Indies St. Augustine, Trinidad) |