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New Techniques for Brand Management in the Healthcare Sector
New Techniques for Brand Management in the Healthcare Sector
Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.
268 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 27 de dezembro de 2020 |
Data do lançamento original | 2021 |
ISBN13 | 9781799830351 |
Editoras | IGI Global |
Páginas | 268 |
Dimensões | 625 g |
Idioma | English |
Editor | Borges, Ana Pinto |
Editor | Rodrigues, Paula |