Hisham Ezzat

The Persuasion Matrix Hisham Ezzat

Why people say YES? How people say YES? When people say YES? Three eternal questions that all people in all disciplines seek to get their answers. Persuasion is they key skill of the past and the future. Along more than 300 hundred pages, the book introduces a new framework that turns persuasion from a skill we read about to a habit we involuntarily practice on a daily basis. The Persuasion Matrix takes into consideration the dual processing theory, which categorizes the whole process into two paths, where persuasion can go through. In addition, the matrix defines novel techniques of persuasion, like focus dispersing, focus mismatching, and Emotion fatiguing...etc. By following and practicing The Persuasion Matrix scheme, it guarantees a seamless practice of various influence techniques that finally will be ingrained in minds and ready on tongues. The book cites many of the persuasion tactics ancient Arabs used in their communications, negotiations, and even at war times. The ultimate skill that we all need to have, whether in social relationships or business issues, is to influence others on the long haul, which is to continuously sharpen and master our persuasion skills, in another word, to learn how to drive more people to say YES, and that's happens only when influence becomes a habit. If you correctly guessed how many persuasion techniques have been used in this blurb, so email me to send you a free copy of the book;)