Caso a capa e o título não sejam correspondentes, considere o título como correto

Conte aos seus amigos sobre este item:

Kuehlwein
Brand Elevation Kuehlwein

Name: Brand Elevation
Price: 156.99 EUR
Availability: OutOfStock
Author: Kuehlwein

Preço

€ 156,99

Item sob encomenda (no estoque do fornecedor)

Data prevista de entrega 18 de jun - 3 de jul

O que dizem nossos clientes:

Top-vurdering på Google Reviews, baseret på tusinder af anmeldelser.

Política de devolução de 14 dias, em conformidade com a lei europeia de proteção do consumidor

Melhor classificação na Trustpilot

Adicione à sua lista de desejos do iMusic

Brand Elevation

Kuehlwein

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start?

Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand.

Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.