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The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction
Leigh Caldwell
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The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction
Leigh Caldwell
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
248 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 6 de setembro de 2022 |
| Data do lançamento original | 2012 |
| ISBN13 | 9781780590073 |
| Editoras | Hodder & Stoughton |
| Páginas | 248 |
| Dimensões | 168 × 217 × 12 mm · 249 g |
Ver tudo de Leigh Caldwell ( por exemplo Paperback Book )