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Augmenting Customer Retention Through Big Data Analytics
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Augmenting Customer Retention Through Big Data Analytics
Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.
377 pages, 4 Illustrations, color; 18 Illustrations, black and white
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 6 de dezembro de 2024 |
| ISBN13 | 9781774917213 |
| Editoras | Apple Academic Press Inc. |
| Páginas | 336 |
| Dimensões | 150 × 220 × 20 mm · 740 g |
| Idioma | Inglês |
| Editor | Chaudhary, Prashant |
| Editor | Malik, Reena |
| Editor | Sharma, Ambuj |