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Studying Healthcare from a Marketing Perspective - Foundations and Trends (R) in Marketing
Dawn Iacobucci
Studying Healthcare from a Marketing Perspective - Foundations and Trends (R) in Marketing
Dawn Iacobucci
Reflects on issues where marketers could have greater impact and use their potential roles to further improve health care. This monograph is intended to be practical and useful, and with all suggestions and recommendations deriving from solid theory.
84 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 20 de janeiro de 2022 |
ISBN13 | 9781680839180 |
Editoras | now publishers Inc |
Páginas | 84 |
Dimensões | 156 × 234 × 4 mm · 132 g |
Idioma | English |